It started with an interest in my own family crest. A little research indicated that family crests are not static and change over time. I decided to work with Megan of Rigby & Fable on creating my own family’s crest. This was around the same time I was developing the branding of my startup label, Industry Portage Co. I decided to bring the ideas of the crest into my first version of the Industry Portage logo. I also liked the old style labels on oil cans and the Harley-Davidson logo. However, over a short period of time, I decided I didn’t like the constraints of the crest. I also didn’t like that it was so hard to see “Industry Portage” and decided to explode the crest. At first, I used the tagline “Inspired by architecture and construction” because it was such a big part of my design process. Many of the bags now have a cloth label with this logo on it. Later, I decided to remove the tagline in order to create more space around each of the images and slightly enlarge the torch and tree in the logo. I’ve thought about some other basic labels which may or may not be placed on future designs.
For the images in the Industry Portage crest, I decided on four that were most important to me.
Some alternate labeling ideas for the outside of the bag, since I like keeping it subtle.